NEVER FAKE IT®
NEVER FAKE IT® – Partner label

Become a
NEVER FAKE IT® Partner.

A proprietary label granted by PWD Factory to poppers retailers who share our standards of quality, representation and integrity. Not automatic, not guaranteed — based on consistency, trust and brand integrity.

3 commitments

Eligibility for the label.

To be awarded the NEVER FAKE IT® – Partner label, you commit to all three:

Full range

You list the entire official Rush range and present it as a coherent, structured whole. No partial or opportunistic selection.

Faithful messaging

You highlight manufacturing quality, consistency and industrial control. No exaggeration, no unrealistic promises, no misleading storytelling, no disparaging comparisons.

Pricing policy

You respect a pricing policy consistent with the image and value of the products. No aggressive or uncontrolled discount practices.

Benefits

Your reward for
doing it right.

Early access to new products

You receive new Rush products before the general market, with a period of exclusivity defined by PWD Factory.

Sample allocation — one box of 144 units

New products are delivered in sample form with your next regular order. Use them to reward best customers, run targeted discovery operations, and carry out qualitative loyalty actions.

Official visibility on never-fake-it.com

Your store is listed publicly on never-fake-it.com as a recognized NEVER FAKE IT® Partner. Real consumer trust, real traffic.

You may

Use of the NEVER FAKE IT® – Partner label

  • Use the NEVER FAKE IT® – Partner label on your website
  • Use it in your institutional materials
  • Use it in your non-product commercial communications

You may not

Strictly prohibited under the charter

  • Modify the name, logo or design of the label
  • Create any variation or sub-label
  • Present the label as an official certification
  • Resell the sample allocation
  • Use samples in promotional or discount operations
  • Integrate samples into commercial bundles

Control and withdrawal

PWD Factory reserves the right to verify compliance with the charter at any time, request communication corrections, and suspend or withdraw the label without prior notice in the event of non-compliance.

Withdrawal of the label automatically results in loss of exclusive benefits and immediate prohibition of using the label and its visuals. No acquired rights may be claimed.

Acceptance

Adherence to the label implies full and unconditional acceptance of this charter.

Ready to apply?

Partner applications and B2B inquiries are handled directly by PWD Factory.

Apply at pwd-factory.com

Already a distributor? Mention you wish to apply for the NEVER FAKE IT® – Partner label.