NEVER FAKE IT®
RUSH DE LUXE: COPPER 24ML
NEVER FAKE IT® authentic

RUSH DE LUXE: COPPER 24ML

Rush De Luxe

Mixture

Zero mix

Volume

24 ml

Family

Rush De Luxe

Rush De Luxe Copper 24ml. The larger copper bottle, for the long-standing buyers who make up most of this line.

Who buys the 24ml here

De Luxe Copper has a following built over years rather than a rush of new buyers. The larger bottle is where that following mostly sits.

It is a repeat purchase, not an introduction. The 10ml exists for the introduction, and using it first is what stops anyone ending up with a bottle they will not finish.

The zero mix formula

Same formula as the 10ml, made on the same line: our zero mix, synthesised and blended in our own European laboratory.

Nothing about the larger container changes the chemistry or the tolerances held during nitration and blending.

Copper, and why it is hard to fake

Metallic finishes are genuinely difficult to reproduce cheaply. A counterfeit copper label tends to come out flat, or the wrong shade, or both.

That makes the finish a useful early signal on this particular bottle. It does not replace the two markers, which remain the actual test on anything we make.

Distilled, tested, filled here

Advanced fractional distillation strips the residues from synthesis and isolates the target molecule, which is what allows a bottle in extended use to hold up.

Batch testing then covers concentration, purity, oxidation indicators and scent profile against decades-old references. Bottling and labelling are never outsourced.

Checking this bottle

How to tell a genuine RUSH DE LUXE: COPPER 24ML

  • The NEVER FAKE IT® logo is printed on the bottle or the packaging. No logo, no authentic Rush.
  • The address www.never-fake-it.com appears on the label. A missing or altered URL means the bottle is not ours.
  • A batch code is printed cleanly on the label, not smudged, not stickered over, not absent.
  • Examine the copper finish at full size. On a 24ml label the flaws in a cheap metallic print run are considerably easier to see.
The full real versus fake guide

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